About Us

anantam is a curation of an aesthetic realm where affordability, understanding and elegance amalgamate to give birth to Rajesh and Namrata Gupta's vision of one stop shop experience. anantam, having been born out of love, is an end-product of Rajesh’s entrepreneurial outlook and Namrata’s love for fashion. Recognizing a major gap in the market for quality stitched ethnic wear at affordable prices, Namrata wanted a destination that could fill this void.

We believe in embracing the Indian diversity by showcasing various cultures and traditions through a collection of ensembles, accessories and footwear. The store exhibits Indian and trousseau wear from well-established brands as well as new upcoming talents from across the country. At anantam, new designers are nurtured and mentored to bloom in this competitive fashion industry.

We strive to curate the best possible merchandise for our customers based on the following core values: Affordability, Aesthetics & Personal Touch.

  • Affordability

    Indian ethnic wear can get really expensive, hence we aim to provide affordable designer wear by carefully handpicking the collections/ designers apt for every occasion.


    We aim to create long-lasting relationships with our clients by offering them the best possible services. With the help of our personnel and the evolving technology we provide several personalized services to our customers.


    anantam resonates a very strong sense of style by following a specific aesthetic. Our entire team works meticulously to curate the look of the store on the lines of these aesthetics.

Our Logo

The logo consists of three a's which convey two meanings.

apoorva + aryaman + ananya = anantam :
symbolizes Rajesh & Namrata's personal creation

The silhouette of the logo is stimulation of the
recycling sign; a never ending cycle. At anantam we
believe in selling quality products that last.

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